Coca Cola - Tv Spot
Every Screen Brings You To Coca-Cola
As entertainment has splintered across platforms, genres, and fandoms, the rituals surrounding it have become simpler and more recognizable: a screen, a pause and something to hold in hand.
This campaign reimagines Coca-Cola for the streaming era through a single proposition: every world leads to one moment.
Concept
The spot follows a can of Coca-Cola as it travels through four distinct universes: Stranger Things, Thor: Love and Thunder, Dune: Part Two and Napoleon. Passed from one story to the next, it becomes a connective thread between varying tones, scales, and settings, moving through action, spectacle, and suspense before landing in the viewer's hands.
Rather than interrupting the content,
Coca-Cola complements it.
The project began by selecting four titles that could convey distinctly different themes while remaining easily recognizable within seconds. Together, these titles offered a broad enough range of worlds, making the central device—a Coca-Cola can passing from one narrative space to another—feel both surprising and coherent.
From there, the work was structured through a detailed storyboard that defined transitions, pacing, and points of continuity between scenes before any images were created. Hero visuals were developed first to establish the look, atmosphere, and compositional logic of each world, which were then translated into moving sequences.
Various AI models were employed at different stages according to specific needs: some for image construction and visual consistency, others for motion, transitions, or shot refinement allowing the process to evolve from concept frames to a fully articulated film language without losing clarity or control.
